This paper is relevant to the impact areas in the following areas:
| Crops | Rice |
| Traits | Biofortification |
| Countries | China |
| Regions | Asia |
| Tags | folate biofortified rice |
Socio-economic research plays an important role to successfully introduce novel, controversial goods, such as GM food. This review presents a conceptual framework to explore the market potential of GM food with health benefits at both micro and macro level. While the former examines consumer acceptance and willingness-to-pay, the latter assesses the health impacts and cost-effectiveness. Thereby, underlying theories, methods and empirical research underpinning each line of inquiry are reviewed. By compiling results from eight socio-economic studies, Folate Biofortified Rice is taken as a case to illustrate how the framework contributes to assess its market demand as well as cost-effectiveness.
Conceptual framework for ex-ante evaluation at the micro/macro level of GM crops with health benefits (held on an external server, and so may require additional authentication details)
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